SAN JOSE, Calif.--(BUSINESS WIRE)--Calix, Inc. (NYSE: CALX) today announced that, after six years of driving market-winning success in North America, Calix Marketing Cloud (Marketing Cloud) is expanding into the United Kingdom (U.K.). Now alternative service provider (altnet) marketers can launch highly effective campaigns to introduce new managed services that improve the subscriber experience. Exceptional subscriber experiences layered on top of Wi-Fi offerings enable altnets to launch new revenue streams and differentiate in increasingly crowded broadband markets.
As the U.K. independent broadband market continues to grow and mature after doubling in size from 2021 to 2022, speed alone is no longer enough to win subscribers. Calix launched Calix Revenue EDGE in the U.K. at the 2022 Connected Britain conference so altnets can easily deliver managed services like ProtectIQ home network security and ExperienceIQ advanced parental controls to residential subscribers. Now altnets can leverage subscriber experience insights in Marketing Cloud to reach the right subscribers with tailored communications about new service levels and managed services. Marketing Cloud also helps altnets meet local data privacy requirements and stay compliant. In North America, broadband service providers (BSPs) of all sizes have leveraged Marketing Cloud to build marketing campaigns that dramatically increase subscriber engagement of new managed services and drive double-digit revenue growth.