Anritsu, a global leader in telecom service assurance and customer experience analytics, today announced the commercial launch of its Fixed Broadband Assurance Solution, delivering unparalleled visibility, intelligence, and automation to fixed broadband service providers worldwide.
With households and enterprises increasingly relying on high-performance broadband for critical applications, such as remote work, streaming, and gaming, Anritsu's solution empowers operators to shift from network-centric metrics to customer experience-driven assurance.
As operators deploy converged offerings, including mobile, fixed broadband, IPTV, and voice, customer loyalty now depends on a consistent experience across these services. Anritsu's solution aggregates and correlates insights from multiple domains to provide end-to-end correlation across fixed and mobile networks. Powered by AI-driven anomaly detection, the platform isolates root causes and facilitates proactive resolution.
This solution empowers CSPs to move towards proactive assurance, enabling them to identify and address service-affecting issues before customers experience any impact. Consequently, it facilitates:
- Enhancements to customer experience, service personalization, and customer retention
- Considerable reductions in operational expenses, encompassing truck rolls and inbound support calls
- Quicker resolution times, with accurate fault localization across domains
- Differentiated service tiers, in which high-value applications such as video conferencing, online gaming, or streaming are given priority treatment and guaranteed performance
- Enhanced adherence to service plans, assisting providers in enforcing quality guarantees and managing customer expectations
The solution integrates seamlessly with Anritsu's existing platform to support zero-touch operations, predictive analytics, and CX-driven automation, aligning with CSP transformation goals towards AI-native, self-healing networks.
The Anritsu Fixed Broadband Experience Assurance Solution is available immediately for global deployment. For further information, partnership opportunities, or to arrange a demonstration, please contact your Anritsu representative or visit www.anritsu.com/service-assurance.