Omdia names Oracle Communications a market leader for telco omnichannel offering

Offering an omnichannel experience is essential to a telco customer experience strategy. In the new Omdia report, “Market Radar: Consumer engagement omnichannel solutions for telcos,” discover why Oracle was named a telco omnichannel market leader for Oracle Digital Business Experience.

Oracle Digital Business Experience’s modular architecture offers telcos:

• Ability to build on Siebel’s rich heritage, pre-integrating the industry-proven CRM with Oracle’s commercial catalog, order management, and monetization systems for a complete and convergent solution
• Opportunity to apply AI, GenAI, and machine learning capabilities to enhance and optimize the user and customer experience to drive efficiencies and revenue growth
• The flexibility to integrate the solution into their IT ecosystem and deploy the solution on any infrastructure—on-premises, private, public, multicloud, and public cloud at the customer data center