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Research

Overcoming data misery: Why carriers urgently need a new approach to managing data resources

Carriers and tower companies need accurate, up-to-date data to operate efficiently and plan for a competitive future, but these businesses are overwhelmed. Assets are managed today in siloed systems that don’t integrate or scale, including databases, document management systems, project management software and — especially — spreadsheets. Based on in-depth interviews with technology and business leaders, this report conducted by Fierce Network Research measures the extent of data misery today and what businesses need to do to solve it. 

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The data misery problem means bad decisions, overstaffing, unnecessary cost overruns and operational inefficiency. Decisions that should be made based on data are not, and Artificial intelligence (AI) won’t solve this problem because AI is only as good as the data going into it.

In this valuable resource, we explore:

  • The depth of the data misery problem
  • Existing platforms, and how they’re failing
  • The cost of these inefficiencies, in time, staffing and financial terms
  • What service providers and other enterprises require from platforms that manage their data, processes and tasks
  • The risk of continuing with the current, inefficient systems
  • The opportunities enterprises can unlock with better platforms for data, processes and tasks
  • And more