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Artificially Inflated Traffic: A $2.4bn problem

Available on-demand
60 Minutes

Since it first hit headlines at the beginning of 2023, Artificially Inflated Traffic (AIT) has continued to cause headaches for the entire A2P SMS value chain, and is the main cause of brands actively looking to move their SMS traffic to alternative channels. The term AIT covers a lot of ground and doesn’t give any real insight into the root causes of the various attack types or how to mitigate. 

Join our webinar for a deep dive into AIT, and learn about: 

  • The real cost of AIT and it’s impact on the SMS A2P industry 
  • 7 separate attack types, including ways to identify them and where they are active in the value chain 
  • How to manage and mitigate the damage 
  • What the future for A2P SMS and AIT looks like 
  • And more 



Simeon Coney

Simeon is the Head of Business Development at Enea AdaptiveMobile Security and has over 30 years’ experience in Telecoms markets. With a career spanning Marketing, Product Management, Business Development and Operations roles, he has worked for Infrastructure & solution providers with the many of the largest Operators, CPaaS and Aggregators across the world. Simeon has worked with AdaptiveMobile since the foundation of the business, assisting customers protect their subscribers and network in a range of senior management roles.


Nick Lane

Nick is a specialist in all aspects of mobile and engagement based on 25 years’ experience. Over the past 10 years, Nick has become recognised as a leading authority on business messaging, as a result of Mobilesquared's deep-dive research into the messaging market. Nick oversees Mobilesquared’s industry defining market forecasts and reports, and heads up the company’s consultancy.

Nick regularly delivers the keynote analyst presentation at messaging events around the world including; Mobile World Congress, Messaging & SMS World, WAS, GSMA and MEF. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed by media including the Sunday Times, BBC, Bloomberg, The Financial Times, Forbes, and CNN. During this time, he has judged the Global Mobile Awards, Messaging & SMS Global Awards, the MEFFYS and the EMMAs. He has also written strategic industry reports on diverse mobile topics including messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Prior to founding Mobilesquared, Nick was principal analyst at Ovum, having spent ten years as a tech journalist working on leading global B2B titles.


Uku Tomikas

Uku Tomikas, CEO of Messente Communications, is an advocate against fraud in the telecommunications industry. He is an expert in business messaging, fraud and global markets. His advocacy extends to active collaboration with banks, police and Estonian authorities to mitigate fraudulent activities in the SMS industry.

Drawing from a varied background, including military service, wholesaling, and teaching, Uku cultivates discipline and attention to detail at Messente. As a father and husband, he brings a holistic approach, balancing family values with running a multi-million business messaging company.

Register here to watch on-demand!

60 Minutes