The broadband industry is undergoing a profound transformation. With the push toward multi-gigabit connectivity, widespread fiber deployment, and increasingly complex network architectures, the expectations placed on broadband infrastructure—and those who maintain it—are higher than ever. Central to meeting this demand is workforce development: ensuring the industry has the trained professionals needed to build, operate and lead the evolution of today’s networks while pioneering the next generation of connectivity.
Networks that once supported 1 Mbps speeds are now expected to deliver gigabit or multi-gigabit performance. The growth of connected devices, smart cities, and immersive technologies places immense pressure on broadband systems to be fast, reliable and scalable. Keeping up with this evolution is not just a technical challenge, it’s a human one. Automation now handles routine issues, leaving technicians to resolve more complex problems requiring faster decisions and advanced diagnostic thinking.
Modern workforce development must evolve beyond addressing current skills gaps. It must empower professionals to anticipate and adapt to rapidly changing technologies. This includes equipping technicians and engineers with advanced skills in fiber deployment, hybrid network maintenance, and network diagnostics, along with the soft skills required to navigate a dynamic, customer-driven landscape.
Training must align with the industry's real-world needs. Role-based learning paths, targeted certifications and hands-on training tailored to operator requirements can ensure relevance and practical value. Importantly, collaboration between operators, educators and content providers plays a vital role in ensuring training reflects evolving technologies and standards.
Artificial intelligence (AI) introduces new possibilities for workforce learning. More than just a backend tool, AI can serve as a dynamic in-the-field guide for technicians. Trained in industry standards and operational data, AI systems can support troubleshooting and diagnostics with real-time suggestions, acting much like a virtual mentor. This is especially powerful for new technicians who benefit from timely, context-specific insights that accelerate skill acquisition.
AI also offers the potential to transform certification. Rather than relying solely on traditional testing, performance-based validation can become a new benchmark. By observing a technician’s actions during real-world tasks and comparing them against established standards, AI can help assess proficiency more accurately and continuously without interrupting day-to-day work.
To meet local and national demands, training delivery must also be scalable and distributed. A chapter or region-based model, supported by digital platforms and shared resources, allows for contextualized learning that meets local workforce needs while maintaining national or global consistency. Career path tools and digital communities can further support engagement and retention, especially among younger generations who may not have previously considered careers in broadband.
Government investment in broadband infrastructure has created a historic opportunity to expand connectivity. But this opportunity is constrained by a labor shortage that threatens progress. Building partnerships with community colleges, universities, and workforce agencies can help bridge this divide, creating clear educational pathways into broadband careers.
Training must move beyond linear theory-then-practice approaches to integrated methods that reflect software-defined AI-assisted network environments. A blended learning approach that combines classroom instruction, computer-based modules and field-based training remains essential. The most effective approach mirrors how the best field teams already work—learning through doing first, then structuring knowledge within real operational contexts. These varied formats offer learners flexibility while ensuring both theoretical understanding and practical proficiency. Meanwhile, continuous feedback, personalized learning paths and real-time performance monitoring ensure training stays responsive and effective.
Ultimately, broadband workforce development must prioritize skills acquisition over rote memorization. The goal is not just to train workers but to enable them to perform, adapt and lead in an ever-evolving environment. With billions in investment and a surge in job opportunities, the broadband industry’s long-term success will hinge on its ability to scale learning effectively.
Investing in a skilled, adaptable workforce is not optional, it is a strategic necessity. Workforce development must be treated as a core component of network transformation, as essential as fiber or spectrum. With the right blend of industry standards, modern educational design, and AI-enhanced training, the broadband industry can meet the future head-on with a workforce ready to deliver.
SCTE creates personalized learning paths for industry professionals, combining cutting-edge AI technologies with on-the-job experiences. While systems become smarter, technicians must still make critical calls with speed, safety and skill when the unexpected occurs. Learn about this and more at SCTE TechExpo 2025, September 29 – October 1 in Washington, D.C. and get hands-on masterclasses and workshops offering practical takeaways that can be applied immediately. Meet learning and development leaders, innovators, implementers, public policy influencers and key decision-makers in the broadband industry. It is the must-attend event shaping the future of connectivity.
Maria Popo is president and CEO of the Society of Cable Telecommunications Engineers (SCTE®), a subsidiary of CableLabs®. Her journey from trade school to academia and boardrooms has been shaped by tenacity, adaptability and lifelong learning. From customer service representative to senior executive of Global Fortune 50 Foxconn, CEO/president of Ubee Interactive Americas, leadership roles at 3Com (HP)/Ambit Microsystems/3M, and now as a technology education innovator, Maria has demonstrated a profound ability to drive transformative growth. Maria has received recognitions such as 20 Female Founders to Watch, Cablefax Most Powerful Women in Cable, Multichannel News Women in Technology and 8th Fastest Growing Woman-Led Company.