Altice USA taps Charter's Jennifer Garrett as CMO

Altice USA has hired cable veteran Jennifer Garrett as its new chief marketing officer (CMO), a role in which she’ll be responsible for raising brand awareness for Optimum.

Garrett is joining the company from Charter Communications, where she most recently served as head of marketing for Spectrum Enterprise. She was responsible for Spectrum’s mobile marketing launch as well as direct marketing operations for Charter’s voice, video and data businesses.

Prior to Charter, Garrett spent over a decade at Cox holding various senior sales and market leadership positions.

Jen Garrett Altice
Jennifer Garrett (Altice USA)

Her new duties at Altice include leading the company’s acquisition, customer base management (CBM), and retention lifecycle programs, as well as creating “innovative campaigns” to accelerate Optimum’s growth across all business channels.

Effective October 24, Garrett will work out of Altice’s Long Island City headquarters and report directly to Chief Growth Officer Leroy Williams.

“We are thrilled to have Jennifer, with her over 20 years of experience leading brand, marketing, media, and customer base management in the telecommunications industry, officially join the Optimum team,” stated Williams, who joined the company this past February.

“We are on a journey to make Optimum the connectivity provider of choice and I am confident that under her leadership, our teams will be best positioned to help propel the business forward and advance the Optimum brand in every community we serve,” he added.

Garrett’s hire comes as Altice continues to make changes to its executive leadership team. In September, the operator appointed four execs – including two from Comcast and one from Cox – to each head a region of Optimum’s footprint. A spokesperson told Fierce at the time these regional roles are newly created positions.

Later that month, Altice promoted Keith Bowen and Luciano Ramos within the Optimum telecommunications unit and hired Lumen vet Nate Edwards as EVP of field operations.

On the subscriber front, Altice in Q2 lost 37,000 net broadband customers, though the company touted the quarter as one with “stabilized broadband losses.” The company is scheduled to report Q3 earnings on November 1.