Privafy debuts cloud-native security application

In order to combat "data-in-motion" security threats, Privafy announced its cloud-native security application to take on legacy security vendors.

By taking a cloud-native approach, Privafy claims it can secure data as it moves across different locations and clouds, as well as mobile and IoT services. Privafy’s security-as-a-service application integrates the functionality of encryption systems and VPNs, firewalls, DDoS protection, intrusion detection and prevention systems (IDS and IPS), data loss prevention (DLP) and deep content inspection technology

“Data has never been less secure. Solutions developed by the networking industry to protect data are rapidly becoming obsolete for today’s cloud-and mobile-based workloads. Furthermore, technologies such as SD-WAN and cloud-based point solutions focus more on cost reductions, but don’t address the underlying security vulnerabilities to sufficiently protect Internet reliant businesses,” said Privafy CEO and co-founder Guru Pai, in a statement. “Privafy was purpose-built to secure data in today’s modern world. We have democratized internet security to protect data in a way that is easier to deploy and far more economical for any sized enterprise, regardless of where or how they work.”

Pai was formerly senior vice president and chief product officer at Verizon. Three years ago, he was at the helm of Verizon's portfolio of wholesale platforms, which was called Exponent. According to his LinkedIn profile, Pai left Verizon early last year to become CEO of Privafy. The company's founders also includes former NXP Semiconductors CEO Rick Clemmer, who is now Privafy's chairman

Privafy built its security-as-a-service offering to address legacy security challenges through a single solution that delivers protection against cyberattacks, including unauthorized intrusions and access, malware attacks, DDoS and malicious service interruption, ransomware, botnets, among others.

Privafy competes against traditional security vendors that deliver point network solutions such as VPNs, firewalls, SD-WAN offerings and more. Those companies include Palo Alto Networks, Fortinet and Zscaler. The company lists Vizio as one of its customers.

Burlington, Massachusetts-based Privafy, which has 75 global employees, also announced on Wednesday that it has received $22 million in private minority investments.