As more consumers are viewing online video services like Amazon (NASDAQ: AMZN), Hulu and Netflix (NASDAQ: NFLX) on their TV screens, mobile smartphones or tablets, the question becomes: What are users' viewing behaviors? Online audience measurement firms including comScore, Rentrak and Nielsen are sizing up what audiences are watching and how they are engaging with their content across platforms.
FierceOnlineVideo is starting a quarterly update to present some raw stats released by online audience measurement firms including comScore, Rentrak and Nielsen. Check out the report here.