Samsung ups its status with 5GAA, gets seat on board

After boosting its connected car know-how with the acquisition of Harman, Samsung Electronics is now adding a board position to its 5G Automotive Association (5GAA) membership.

Samsung’s representative on the board will be Jaeweon Cho, director of 5G technology strategy within Samsung’s next-generation communications business team.

“This is a serious opportunity for Samsung and our industry partners to leverage the work we’re doing in diverse spaces such as mobile networks, home appliances and chipsets and apply it to the growing connected car industry,” he said in a press release. “I’m really excited to explore the potential opportunities here and help the 5GAA Board set its future direction. What the 5GAA and Samsung are working on will be globally transformational.”

In addition to joining the 5GAA board, Samsung was elected to serve as vice chair of the 5GAA’s Working Group 4, which is responsible for exploring connected car-related standards and radio spectrum opportunities.

RELATED: Samsung pursues connected cars with $8B acquisition of Harman

Samsung in March closed its acquisition of Harman, a major player in the connected-car market. More than 30 million cars are equipped with Harman's connected car and audio systems, which include embedded information and entertainment, telematics, safety and security. Samsung expects that the combination of this expertise paired with its own experience in mobile devices, wireless networks and chipset development will serve to empower the 5GAA’s mission to accelerate the commercialization of communications solutions that improve mobility and safety on transportation networks.

Samsung joined the 5GAA in January. The 5GAA was established in September with founding members Audi, BMW Group, Daimler, Ericsson, Huawei, Intel, Nokia and Qualcomm.

RELATED: 5GAA, NGMN argue for cellular, not DSRC, in NHTSA proposal

A white paper (PDF) from 5GAA elaborates on why Cellular-V2X (C-V2X) technology at the radio level is an essential enabler to connected transportation services throughout the world. The 5GAA perspective is that 3GPP-based cellular technology offers superior performance and a more future-proof radio access than IEEE 802.11p and can leverage ETSI-ITS, ISO, SAE and IEEE upper layer standards and tests that have been refined by the automotive industry and others in the ITS community for more than a decade.

Samsung Electronics America also was elected to the board of governors for 5G Americas earlier this year. Samsung’s representative on that board is Juha Lappalainen, vice president, technical solutions, networks division at Samsung.